CPA vs RevShare: Choosing the Right Payment Model
There's no universal answer — but there is a framework. A breakdown of when each model makes sense for operators and partners.
Elena Petrova
Partnerships Director
One of the first questions every new partner asks us is which payment model they should pick. The honest answer depends on your cash flow, your confidence in player quality, and how long you plan to work together.
When CPA makes sense
CPA gives predictable, upfront returns. It suits new launches, test campaigns, and GEOs where lifetime value data is still thin.
When RevShare makes sense
RevShare aligns both sides around long-term player value. It rewards quality traffic and works best for established brands with strong retention.
The hybrid middle ground
Most of our long-running partnerships end up on a hybrid deal — a reduced CPA plus a RevShare tail. It balances risk and keeps incentives aligned as volumes grow.