[ About Us ]
We turn traffic
into growth
Betaffi is a full-cycle media buying company specialising in iGaming. Since 2019 we’ve helped casino, betting, and poker brands acquire high-intent players across the globe.
2019
Founded
200+
Partners worldwide
45+
GEOs covered
80+
Team members
[ Our Story ]
Built by media buyers, for partners
Betaffi started with a simple frustration: too many agencies promised volume but delivered low-quality traffic and opaque reporting. We knew there was a better way to work.
Today, our team of media buyers, analysts, creatives, and compliance specialists runs campaigns across paid social, UAC, native, push, SEO, and influencer channels — all under one roof.
What hasn’t changed is how we work: data-driven, transparent, and focused on building partnerships that grow year after year.
[ Our Values ]
What we stand for
Performance first
Every decision we make is measured against one question: does it drive real, profitable results for our partners?
Radical transparency
Open reporting, clear traffic sources, and honest conversations — even when the numbers aren't what we hoped.
Long-term partnerships
We'd rather build one relationship that lasts five years than fifty that last five weeks.
Responsible growth
We market to adults, respect local regulation, and never compromise player wellbeing for short-term volume.
[ Milestones ]
Our journey
- 2019
Betaffi is founded
Three media buyers start working together out of a small office in Limassol, Cyprus.
- 2021
Expansion into LATAM
We open our first regional desk and launch campaigns across Brazil, Mexico, and Chile.
- 2023
100 partners milestone
Our partner network passes 100 operators, and the team grows to over 40 specialists.
- 2025
Global coverage
New desks in Europe, MENA, and Asia-Pacific bring our reach to 45+ GEOs.
- 2026
200+ partners
We launch our partner portal and continue scaling with 200+ trusted partners worldwide.
[ Our Team ]
The people behind Betaffi
Alex Borisov
Founder & CEO
Elena Petrova
Partnerships Director
Marco Silva
Head of LATAM
James Okafor
Lead Media Buyer
Sofia Lindqvist
Business Development
Daniel Weber
Compliance Manager
Aisha Rahman
People & Culture
Lucas Moreau
Head of Analytics
Ready to grow with us?
Join 200+ partners who trust Betaffi to deliver quality iGaming traffic worldwide.