About Betaffi
Betaffi is a paid traffic and affiliate marketing business with a focus on iGaming and crypto-native audiences.
What we do
We connect gaming and digital brands with audiences through paid social, in-app advertising, programmatic media and display placements. Our main area of work is player acquisition for crypto casinos, where the audience’s familiarity with digital assets is central to the offer.
We also consider campaigns for crypto, Web3, fintech and digital products. Those opportunities are assessed against the audience we can reach and the action the brand wants users to take.
Our current market coverage includes North America, Europe, Southeast Asia, Australia and New Zealand. We agree the specific countries and traffic sources for each campaign.
Explore our paid traffic servicesHow we approach acquisition
A useful campaign starts with a clear brief. We want to understand the offer, the intended audience and the conversion journey before choosing a source. That includes the landing page, onboarding process and tracking needed to assess what the traffic delivers.
We use an initial campaign to learn how users respond. Placement and conversion data help us identify which messages are relevant, where users drop out and which sources deserve further testing.
Campaign requirements are agreed with the partner before launch. This gives both sides a common basis for reviewing the traffic and deciding what to change.
Our audience focus
For us, crypto-native describes the users we want to reach. They are familiar with digital assets and are interested in products that fit that context. It is an audience focus that informs source selection and messaging.
It also makes product fit important. We assess whether a brand’s offer is useful to those users and whether the destination follows through on what the ad promises. A shared interest in crypto is the start of that review.
If you have a relevant gaming or digital product, send us your website and target markets. We’ll discuss the audience opportunity and the campaign requirements.
Talk to us about your next campaign
Send us your brand, target countries and acquisition goals. We’ll discuss the traffic sources and audiences that could fit your offer.