Events14 July 2026·4 min read
SiGMA Europe 2026: Key Takeaways From the Floor
Three days, 60+ meetings, and a lot of coffee. The trends our team heard about most at this year's show.
SL
Sofia Lindqvist
Business Development
Our team spent three days in Malta meeting operators, affiliates, and platform providers. A few themes came up in almost every conversation.
AI-driven creative is now table stakes
Almost every media buying team is using generative tools for creative production. The differentiator is no longer volume — it's the quality of the testing process behind it.
Operators want transparency
Partners are asking for deeper, real-time reporting and clearer traffic source disclosure. It's a trend we welcome, and one we've built our reporting around.