← All articles
Company9 June 2026·4 min read

Inside Betaffi: A Day on the Media Buying Desk

From morning reporting to late-night bid adjustments — a behind-the-scenes look at how our buyers work.

AR

Aisha Rahman

People & Culture

People often ask what media buying actually looks like day to day. We followed one of our buyers for a full shift to find out.

Morning: numbers first

The day starts with overnight reporting — spend, first deposits, and cost per acquisition across every active GEO. Anything off-target gets flagged before the first coffee is finished.

Afternoon: creative and partners

Afternoons are for launching new tests and syncing with account managers on partner feedback. Most of the best ideas come from these conversations.

We're hiring

If this sounds like your kind of day, we're always looking for talented buyers. Reach out through our contact form.