Social platforms are a place to introduce an offer while people are browsing, watching content or following their interests. The ad needs to make sense in that setting and explain what the user can expect after the click.
For Betaffi, the main opportunity is iGaming acquisition, particularly crypto casinos. We also review social campaigns for other digital products where our audience access is a good match. Source availability is assessed for the brand and the specific target countries.
Finding the audience for your offer
An interest in crypto is a useful starting point, but it is not a complete campaign brief. We consider what the product offers, which users are likely to find it relevant and what those users need to understand before taking the next step.
The same audience can respond differently to a casino promotion, a wallet or a new app. We plan the message around the product’s use case and review the audience response during the test. Targeting and source choices are considered alongside the market requirements.
Creative that explains the product
Social ads have limited time to earn attention. A useful creative communicates the main offer clearly and gives the user an accurate expectation of the destination. The format and amount of information depend on the placement.
We discuss the brand’s existing assets, messaging and promotional requirements before launch. A test can compare different angles or formats while keeping the intended audience and conversion goal clear. We look at downstream response as well as engagement with the ad.
For gaming campaigns, the operator’s approved claims, offer details and required notices form part of the creative brief. Changes to an offer need to carry through to the ad and the landing experience.
The mobile journey after the click
A large part of a social campaign’s experience happens on a phone. The landing page needs to load, explain the offer and give visitors a clear route to registration, onboarding or the relevant product action.
We review the destination as part of campaign planning. A message that attracts interest can still produce weak results if the page is confusing or the next step is difficult. The ad and destination should use consistent language and present the same offer.
Country-specific pages and changes to signup or payment flows should be included in the brief. They can affect the campaign even when the ad and audience remain the same.
Measuring the actions that matter
Clicks and engagement describe how people respond to the ad. Conversion tracking helps show what happens after they arrive. Before launch, we agree which events need to be recorded and how those events will be reviewed.
For an iGaming campaign, this includes a shared understanding of the player actions used to qualify a conversion. For another product, the useful action may be an account creation or a completed activation step.
Results should be reviewed by source, market and creative where the tracking supports that breakdown. This helps us avoid treating a strong headline total as proof that every placement is delivering the same quality.
Starting with a campaign test
An initial test gives both sides a basis for making decisions. We agree the traffic sources, intended countries, creative and tracking requirements, then review the response against the campaign goal.
The review looks at how users move through the journey and whether the traffic fits the offer. Findings may call for a different message, a revised destination or a change in the placements being used. Further activity is planned from those findings.
Our regional coverage includes North America, Europe, Southeast Asia, Australia and New Zealand. Individual countries and platform eligibility are confirmed during the campaign review.
What to include in your social campaign brief
Send your website, target countries, offer and acquisition goals. Existing landing pages, approved creative assets and tracking information help us understand the setup. Let us know about any country-specific restrictions or changes already planned for the product.
If you are already running social campaigns, a description of the current funnel and the problems you want to address is useful. We can then discuss whether our audience access and traffic sources fit the opportunity.
- Brand website and relevant landing pages
- Priority countries and audience requirements
- Campaign goals and conversion definitions
- Creative assets and promotional requirements
Frequently asked questions
Which social platforms can a campaign use?
The available platforms depend on the product, country and campaign requirements. We review eligible sources during the brief rather than assume every social platform is available for every offer.
Can paid social support a crypto casino?
Crypto casino acquisition is one of our main areas of focus. A campaign still needs a relevant offer, suitable target countries and an approved promotional approach for the source being used.
Do we need an existing landing page?
We need a destination that explains the offer and supports the intended action. Share the pages you have so we can review the journey and discuss what needs to be ready for launch.
Related traffic services
Read about our iGaming acquisition focus and regional market coverage, or send us your campaign brief.