Paid traffic and media buying services

We source and manage paid traffic for iGaming and crypto-aware audiences. Our services cover social platforms, mobile apps, programmatic inventory and display placements.

Planning the campaign around the offer

The right source depends on who you want to reach and what you want them to do. A crypto casino campaign has a different conversion journey from a wallet or mobile product, even when the audiences share an interest in digital assets.

Before launch, we review your target countries, landing page, creative requirements and tracking setup. We agree which actions the campaign will be measured against and use an initial test to understand the response.

We work across North America, Europe, Southeast Asia, Australia and New Zealand. Available placements and campaign eligibility are reviewed for the specific brand and country.

See our industry focus

Choosing a traffic source

Can a campaign use more than one channel?

Yes, where it makes sense for the offer and available inventory. We review the results by source so that a blended total does not hide differences between placements.

Does in-app advertising mean app-install campaigns?

Here, in-app advertising means buying placements within mobile apps. The destination may be a website or an app. App-install objectives can be discussed when reviewing the product and campaign.

What is the difference between programmatic and display?

Programmatic describes how advertising inventory is bought. Display describes the visual ad format. A banner campaign can therefore use programmatic buying, direct placements or another available buying method.

Talk to us about your next campaign

Send us your brand, target countries and acquisition goals. We’ll discuss the traffic sources and audiences that could fit your offer.

Contact Betaffi