In-app advertising describes where an ad appears. It does not automatically mean that the goal is an app install. Depending on the campaign, the destination may be a website, a product page or an app experience.
Betaffi reviews in-app opportunities for iGaming and other brands that are relevant to crypto-aware audiences. We consider the available inventory, ad format, target countries and intended user action before recommending a test.
Choosing suitable app placements
The app category and the way users engage with it affect the advertising opportunity. A placement should be considered in its own context: what the user is doing, how the ad appears and whether the offer is relevant at that moment.
We review the available inventory against the campaign brief. Traffic from different apps or placement types can behave differently, so we aim to preserve the information needed to assess those sources separately.
For gaming and crypto offers, audience interest is important, but it is only part of the selection. The source must also be suitable for the product and target market.
Matching the ad format to the message
Mobile inventory can include banners, native placements, interstitials and video. Availability depends on the source. Each format gives the user a different amount of space and time to understand the offer.
We plan creative for the selected placement rather than assume a single asset works everywhere. The important product information should be readable on a small screen, and the next step should be clear.
If inventory includes an incentive or reward for engaging with an ad, that needs to be considered before the campaign is agreed. Traffic conditions should fit the brand’s acquisition requirements.
Reviewing the mobile destination
An in-app click may open a browser inside the app or hand the user to another destination. The experience should remain usable through that transition. A slow page, unclear offer or complicated signup can interrupt the journey.
We review the landing and onboarding path with the partner before launch. For a crypto gaming offer, the user needs to understand the product and be able to follow the intended registration and payment steps on mobile.
For an app product, the destination may involve a store listing or a supported link into the app. The tracking and routing requirements need to be agreed for that journey before traffic starts.
Tracking beyond the initial click
A placement report shows where the traffic came from. Conversion tracking shows whether the users took the actions the campaign was intended to produce. Both are needed to assess a source.
We agree the conversion events and the information that can be shared during the review. Web campaigns and app campaigns can require different tracking setups, so the implementation should follow the actual destination.
A registration, install or activation is useful only in the context of the campaign goal. The review should make clear which event is being counted and whether later actions are available for assessing traffic quality.
Assessing placement quality
We review how traffic behaves across the mobile journey and compare the available source information. A high click volume does not explain whether users understood the offer or completed the intended action.
Unexpected differences between placement and conversion data need investigation. The source, creative, device experience and tracking setup can all affect the picture. We review those factors before making changes.
An initial test should provide enough clarity to decide whether to continue with the placement, revise the creative or change the destination. Campaign development follows the findings rather than the initial traffic total alone.
Preparing an in-app campaign
Share the brand’s website or app, target countries and acquisition objectives. Include the intended destination, any mobile-specific landing pages and the conversion events you can track.
We work across North America, Europe, Southeast Asia, Australia and New Zealand. The actual app inventory and eligible countries are confirmed for each campaign.
If your objective is an app install followed by a later activation, describe both steps. That helps us review the source and measurement requirements for the full journey rather than plan around the install alone.
- App or website destination
- Target countries and user requirements
- Creative formats already available
- Tracking setup and desired conversion events
Frequently asked questions
Can in-app ads send users to a website?
Yes. In-app refers to the placement. The campaign can lead to a mobile website when that destination is supported by the source and fits the acquisition goal.
Are rewarded placements included?
Any rewarded or incentivised inventory needs to be discussed explicitly. We review its fit with the partner’s traffic requirements before it is considered for a campaign.
Can you discuss an app-install objective?
Yes. Share the app, target markets and the actions you want users to take after installation. We will review available placements and the measurement needed for that objective.
Related traffic services
Read about our iGaming acquisition focus and regional market coverage, or send us your campaign brief.