iGaming, crypto and digital product marketing

iGaming is our primary sector, with a particular focus on crypto casinos. We also work on opportunities for other digital brands that have a relevant offer for crypto-aware audiences.

iGaming

Our main focus is player acquisition for crypto casinos and gaming brands. We work with audiences familiar with digital assets.

Crypto casino acquisition depends on more than an interest in gaming. The audience needs to understand the product’s payment experience, while the offer, creative and destination need to work together.

We discuss the operator’s target countries, player qualification requirements and tracking setup before launch. Traffic is then assessed against the actions users take on the operator’s site.

Explore our iGaming acquisition service

Crypto & Web3

Paid traffic opportunities for wallets, exchanges and Web3 products that are relevant to crypto-aware users.

Crypto-aware users are already familiar with digital assets. That can make them a relevant audience for wallets, exchanges and Web3 products, but interest alone does not establish a good campaign fit.

We review the product’s use case, market availability and onboarding experience. The campaign message should explain why the product is useful and give the user a clear next step.

Discuss a crypto or Web3 campaign

Fintech & digital products

Campaigns for apps and digital products where the offer matches the interests of the audiences we can reach.

For fintech products and apps, the opportunity depends on the problem the product solves for the audience. We look at whether the offer is relevant to digitally active users and whether its signup or activation journey is practical on mobile.

We assess the available traffic sources against the product and target countries before proposing a test. These partnerships are reviewed individually.

Discuss your digital product

One audience focus, different campaign requirements

An audience that responds to a gaming offer may not respond to a financial app in the same way. Each product needs its own message, destination and definition of a useful conversion.

Our paid traffic services cover social, in-app, programmatic and display advertising. We choose from the sources available for the brand and target countries across our market coverage.

Talk to us about your next campaign

Send us your brand, target countries and acquisition goals. We’ll discuss the traffic sources and audiences that could fit your offer.

Contact Betaffi