Player acquisition for iGaming and crypto casinos
iGaming is Betaffi’s main area of work. We run paid traffic for crypto casinos, connecting operators with audiences that are familiar with digital assets and interested in crypto gaming.
Reaching an audience interested in crypto gaming
The traffic we have access to is interested in crypto casinos. That audience focus affects which operators and offers are a good match for a campaign.
We review how the gaming product is presented, the intended countries and the player journey. An ad should explain the offer accurately, while the destination should make registration and the payment experience clear.
We discuss the operator’s promotional requirements before planning creative or selecting a source. The campaign needs to fit both the audience and the markets where the brand is eligible to acquire players.
Paid traffic sources for casino acquisition
Our services include paid social advertising, in-app placements, programmatic buying and display and banner campaigns. Available sources are reviewed for the offer and target countries.
Different sources can produce different player journeys. A social ad introduces the offer in a feed, while a display or in-app placement reaches users in another context. We plan the message and destination for that environment.
Campaigns can use more than one source when appropriate. Tracking should preserve the information needed to understand where players came from and how their actions differ by source.
Agreeing what the traffic needs to deliver
Before launch, we agree the player actions used to qualify a conversion and the tracking needed to assess them. This gives the operator and Betaffi a common basis for reviewing results.
We look at the journey after the click as well as media delivery. Registrations and later player actions help explain whether the audience fits the offer and whether the landing experience is working as intended.
An initial campaign gives us evidence for the next decision. We review the available source, market and creative data before making changes to the campaign or considering further activity.
Our market coverage
We work across North America, Europe, Southeast Asia, Australia and New Zealand. Exact countries and available sources are confirmed for each partnership.
Learn about our markets- North America
- Europe
- Southeast Asia
- Australia & New Zealand
Planning an iGaming partnership
Send your casino website, target countries, offer and player acquisition goals. Relevant landing pages, creative requirements and tracking information help us review the opportunity.
Is crypto casino traffic your main focus?
Yes. Our core audience interest is crypto gaming. We assess an operator’s offer against that audience before discussing a campaign.
Can you acquire players across all listed regions?
The listed regions describe where we work. We confirm the individual countries, available sources and campaign eligibility for the specific operator.
What information is needed before launch?
We need the operator’s offer, target countries, promotional requirements, intended landing pages and conversion-tracking details. Player qualification requirements are agreed directly before traffic goes live.
Talk to us about your next campaign
Send us your brand, target countries and acquisition goals. We’ll discuss the traffic sources and audiences that could fit your offer.