Our paid traffic markets

We work across North America, Europe, Southeast Asia, Australia and New Zealand. Campaigns are planned for agreed countries and the traffic sources available for the partner’s offer.

Current regional coverage

These regions describe where we work. We confirm individual countries, audience availability and campaign eligibility when reviewing a brief.

Betaffi regional traffic coverage and planning considerations
RegionWhat we confirm before launch
North AmericaThe countries you want to reach, the markets your product serves and the sources available for each audience. The brief should identify country-specific goals rather than treat the region as a single audience.
EuropeCountry priorities, language requirements and the offer available in each destination. We review these together with the campaign’s promotional requirements and conversion tracking.
Southeast AsiaThe intended countries, mobile landing experience and relevance of the offer to crypto-aware users. Available placements and campaign requirements are reviewed for each country.
Australia & New ZealandAustralia and New Zealand are discussed separately when planning a campaign. We confirm the product’s availability, target audience and eligible sources for each destination.

Choosing countries for a campaign

A regional traffic opportunity needs a country-level plan. Your brand may serve several markets, but the same ad, offer or destination may not be suitable for all of them.

We start with the countries you want to prioritise and review how the product is presented in each one. Language, currency, onboarding and the landing experience all affect whether the campaign makes sense to the audience.

For iGaming campaigns, the operator’s market eligibility and promotional requirements are also part of the brief. Regional coverage is not a promise that a casino offer can be advertised across every country in that region.

Matching markets with traffic sources

Audience availability differs between sources. Social, in-app, programmatic and display placements can reach different users, and a source that fits one market may not fit another.

We discuss the available inventory alongside the offer and conversion goals. The campaign plan identifies which source is being tested and how its results will be reviewed. That keeps a regional total from hiding differences between country and placement performance.

Explore our paid traffic services to see the channels we work with, or send us a brief with your preferred countries.

Market coverage questions

Do you cover every country in these regions?

We review countries individually. Actual availability depends on the audience, traffic source, product and campaign requirements.

Can we test more than one market?

Yes, where suitable traffic is available. We agree which countries to test and how to review their results separately before launch.

What should we include in a market brief?

Include your priority countries, website, offer, relevant landing pages and conversion goals. If you have country-level requirements for creative or tracking, include those too.

Talk to us about your next campaign

Send us your brand, target countries and acquisition goals. We’ll discuss the traffic sources and audiences that could fit your offer.

Contact Betaffi